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It was an honour to interview one of my design heroes, Ilse Crawford, for London Design Festival's Red Book in 2021, the year she was awarded the prestigious London Design Medal. Conversely, Crawford’s star rose out of an ego-centric era within the industry, where design was celebrated for being bombastic, but often lacked meaning beyond the surface. Today, the industry is only just catching up with the approach she has long championed, shifting from style-driven to human-focused.