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Curio | Brand Launch

Champions of the handmade, global design platform Curio sources, commissions and sells work by a diverse pool of designers and makers worldwide. I spent nine months working with the UK-based brand during its launch period. Keeping to a tight deadline and managing a global team of writers, I coordinated and edited all website copy ready for its London Design Festival debut. This included writing and editing over 100 maker profiles, crafting copy for countless newsletters and product descriptions, customer emails, brand decks, social media captions, homepage copy and editorials that spotlighted the incredible talents in its community.